Telling your story to make an impact

Convenor(s):
Robert B. Daugherty Water for Food Institute at the University of Nebraska

Researchers, students, policymakers, business leaders, government agency workers and non-profit organization leaders are making tremendous advancements in ensuring water and food security for our growing world. But many times, their projects and scientific breakthroughs never make it through the barrage of journals, websites, social media clutter and competitive events to make a difference where it counts: to the people who need it most.

Despite the technological advancements that offer 24/7 worldwide communication, if the message isn’t effectively targeted to the right stakeholders, using the right media, at the right time, it becomes lost in the global noise of competing messages.

This workshop will explore how to share research results, technology innovations, policy recommendations and project benefits in ways that support knowledge transfer and changes in action. We will highlight techniques for using media technology – such as promoted posts, SEO, direct texts, blogging, video streaming, podcasts, apps and webinars – to break through communication clutter. Additionally, we’ll explore a variety of digital media alternatives, such as special events, print products and hands-on demonstrations. We’ll focus on how to tell the research story in a persuasive way that inspires excitement, encourages engagement and enacts change. 

16:00  Welcome and introductions of co-conveners

Peter McCornick, Executive Director, Water for Food Global Institute

 

16:05  What’s the problem? Overview of challenges to effective communication

Molly Nance, Water for Food Global Institute

 

16:10  Roundtable: Steps to Telling Your Story to Make an Impact (Leaders will switch groups every 10 minutes)

  1. Identifying your communication goals and audiences by Molly Nance, Water for Food Global Institute
  2. Determining the most effective media to reach your targeted audience by Randa Zalman, Canary & Coal
  3. Building trust by Michael Victor, Water Land and Ecosystems, CGIAR:
  4. Developing a creative platform by Jenna Rogers-Raffery, KickStart Internatonal
  5. Producing special events by Jesse Starita, Water for Food Global Institute

 

17:00  Moderated Panel

Moderator: Anna-Carin Windahl, Founder and Managing Director of Grapevine Communications

  • Christopher Neale, Director of Research, Water for Food Global Institute
  • Michael Ramaano, WACDEP Regional Manager, GWP Southern Africa
  • Mbaruku Vyakweki, Head of Corporate Communications, Nairobi Water and Sewerage
  • Chhavi Sachdev, Public Radio International

 

17:25 Wrap-up with Q&A and share flashdrives with resources.

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PhD student Jimmy O'Keeffe collects stories as part of his research
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