Reaching Rural Populations: Ideal Space for Partnerships

Thursday 27 August | 16.00-17.30 | Room: NL Music Hall

Progress towards achieving the MDG targets for water and sanitation coverage has been significant, however the Joint Monitoring Project (JMP) estimates that as of 2012, 47% of the rural population in Sub-Saharan Africa still lacks access to an improved water source [1]. Similarly, 2015 estimates for sanitation coverage will leave 2.4 billion people without access to improved sanitation facilities, and 70% of this population will be in rural areas [2]. In order to address these rural disparities, new approaches beyond the business-as-usual will be required. The conveenors will present how the SDGs create a common mission, with alignment between business and NGO interests, and provide ground for partnerships to reach rural populations. Procter and Gamble (P&G) will discuss their partnership with WVI to using their household water treatment products as a bridge strategy to reaching vulnerable, rural populations (particularly in emergency or outbreak areas) prior to the intervention of improved water sources. Grundfos will discuss thier corporate mission and how their partnership with World Vision will help them to reach two million people with renewable energy-powered water systems. Also, the Sesame Street Workshop team will discuss their efforts to bring critical hygiene and behavior change messages to children and schools.


1600-1610: Welcome and introduction

  • Dr Greg Allgood, World Vision US (panel facilitator)

1610-1625: Partnership for household water quality

  • Allison Tummon-Kamphuis, P&G Children’s Safe Drinking Water Program

1625-1640: Partnership for sanitation and hygiene

  •     Stephen Sobhani, Sesame Workshop

1640-1655: Partnership for scale

  • Rasoul Dashtbani Mikkelson, Grundfos

1655-1710: Partnership in field implementation

  •     Daniel Maizama, World Vision Mali

1710-1730: Q&A