#SIWISofa: Harnessing new data to unleash sustainable growth
There are many challenges facing business as they work to ensure sustainable growth into the future. Procter & Gamble has worked with WRI and other external experts to develop a water program focused on achieving goals that will enable them to meet consumer needs while conserving natural resources. Over the past five years, new data has emerged to help P&G and other companies create meaningful goals and holistic water programs that make a positive impact both externally and internally. New surface water and groundwater data, water quality data, flood risk data, and water and food security data are all being used to better assess risk and develop more effective corporate water strategies.