Circle of Blue / Stockholm International Water Institute

The Value of Water: Aligning Perception with Reality

Thursday 31 August | 14.00-15.30 | Room: FH 307
© Circle of Blue / J. Carl Ganter

This dynamic ideas lab at World Water Week will explore the deeper conversation around the value of water, how it is perceived, how leaders are responding, and ultimately, how business, governments, NGOs, and stakeholders can better understand and create powerful narratives to talk about water’s worth.

The event has three integrated chapters:

1. What are the shared values of water? This will explore public and professional perceptions about the value of water and include fresh reportage from Circle of Blue.

2. Tools of engagement. What messages will effectively engage business, governments, NGOs, public, and the media around the value and values of water?

3. Theory into practice: Hands-on examples of successful approaches and programs that address re-framing the value of water.

Session Agenda


Session Agenda

2:00 pm J. Carl Ganter, Opening comments and perspective

What we’re going to do over the next 90 minutes. Then what comes next...

Defining the value of water

14:07 High Level Panel on Water Value of Water Initiative

Henk Ovink, Government of the Netherlands

14:13 Inputs from World Water Day at the Vatican - Value and Values of Water

Alexander Stefes, Club of Rome / Vatican — Watershed

14:17 Inputs and review from Water Week sessions on value of water and related new inputs from H2O Catalyst interactive broadcast

Brett Walton, Circle of Blue

14:21 A value and values context with a faith community perspective

François Brikké, GWP

14:25 The Value of Water Narrative from a business perspective

Christian Frutiger - Nestle 

14:29 The value of water from a tech business perspective

Josh Henretig, Microsoft 

14:33 The value of water from a gender/equity perspective

Lesha Witmer, Women for Water

14:37 Perception vs. Reality. How to understand what people mean when they discuss value

Cody Pope, Circle of Blue

 14:41 Messaging water: Group challenge

15:01 Pitches from each group 

15:27 Calendar of events and what lies ahead for value of water as concept, as initiative; paths for follow up - feedback from 

J. Carl Ganter, Circle of Blue

 15:30 Close of session