#SIWISofa: Power of Pride: Social norms for community-based watershed management
Watershed management is, at its root, a human behavior challenge. But where humans are often the source of such problems, they are also the solution. Rare trains local leaders to implement sophisticated behavior change campaigns that inspire communities to adopt new norms for how they interact with nature. These “Pride” campaigns leave behind a legacy of technical capacity, a sense of ownership for natural resource management, and communities empowered with stronger institutions and social capital.
This Sofa will explore how behavioral insights and leveraging the powerful emotion of pride can be applied to community-based watershed management, drawing on Rare’s experiences in Latin America.