The Value of Water: Aligning Perception with Reality
This dynamic ideas lab at World Water Week will explore the deeper conversation around the value of water, how it is perceived, how leaders are responding, and ultimately, how business, governments, NGOs, and stakeholders can better understand and create powerful narratives to talk about water’s worth.
The event has three integrated chapters:
1. What are the shared values of water? This will explore public and professional perceptions about the value of water and include fresh reportage from Circle of Blue.
2. Tools of engagement. What messages will effectively engage business, governments, NGOs, public, and the media around the value and values of water?
3. Theory into practice: Hands-on examples of successful approaches and programs that address re-framing the value of water.
2:00 pm J. Carl Ganter, Opening comments and perspective
What we’re going to do over the next 90 minutes. Then what comes next...
Defining the value of water
14:07 High Level Panel on Water Value of Water Initiative
Henk Ovink, Government of the Netherlands
14:13 Inputs from World Water Day at the Vatican - Value and Values of Water
Alexander Stefes, Club of Rome / Vatican — Watershed
14:17 Inputs and review from Water Week sessions on value of water and related new inputs from H2O Catalyst interactive broadcast
Brett Walton, Circle of Blue
14:21 A value and values context with a faith community perspective
François Brikké, GWP
14:25 The Value of Water Narrative from a business perspective
Christian Frutiger - Nestle
14:29 The value of water from a tech business perspective
Josh Henretig, Microsoft
14:33 The value of water from a gender/equity perspective
Lesha Witmer, Women for Water
14:37 Perception vs. Reality. How to understand what people mean when they discuss value
Cody Pope, Circle of Blue
14:41 Messaging water: Group challenge
15:01 Pitches from each group
15:27 Calendar of events and what lies ahead for value of water as concept, as initiative; paths for follow up - feedback from
J. Carl Ganter, Circle of Blue
15:30 Close of session